What is Reputation Management?
We've all seen how online reviews and ratings have exploded in popularity over the last few years, but have you considered that this is where potential new customers are looking for YOU?
Marketing has fundamentally changed forever... The easy availability of online opinions has now completely transformed our decision-making process. This is massively shaping the sales and long-term success of all businesses everywhere. Because your on-line & off-line 'reputation' are the same thing now: Online activity directly affects offline business success, and is dramatically altering the entire world economy.
A completely incorrect & biased comment - from an unreasonable customer - can affect the long-term future of your business, unless there are positive opinions to balance it out. This means ANYONE could potentially harm YOUR business's reputation, as reviews are often skewed by personal feelings, or just the 'type of day' someone's having - not to mention disgruntled ex-employees or unethical competitors.
Without Reputation Management, the 'happy' majority of your customers go UNHEARD, whilst the discontented minority are free to damage your name.
Google now makes SO much information about you EASILY available (and often in excruciating detail), that business survival now hinges upon managing your reputation for the future.
It's virtually pointless having a great online/offline marketing strategy, if your online reputation isn't equally great. The search-engines are generally the first port of call when a customer wants any information about your business. If there's anything bad out there, or if you have a lack of good reviews and commentary, your customers will invariably go to a competitor who DOES have social 'proof' of quality & service.
Our proactive solution is designed to provide you with an automated system & framework to start building genuine reviews & online commentary (from your customers) across those sites that are relevant to your industry/vertical.
Contact us today to discuss a customised Reputation Management solution for your business...