What is Search-Engine Marketing?
Search-Engine Marketing can generally be defined as generating sales and/or capturing leads & enquiries from potential customers who are surfing or searching the Internet.
Traditionally, this has meant trying to get your website into the main search-engine's (Google, Bing, Yahoo etc.) organic rankings - so that it shows up when a potential customer types in a commercially relevant 'keyword phrase'. This specific service is called SEO (Search Engine Optimisation).
Commercial online marketing also includes PPC (Pay Per Click) advertising - which includes Google AdWords, Facebook Ad's & banner advertising etc. These are ads that are designed to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser's website, and the advertiser is charged for that one 'click' only. i.e. You only pay when someone 'asks' to see your advert. This is how Google, Bing and Yahoo make billions of dollars every year.
PPV (Pay Per View) also provides a similar option, but you pay for each ad displayed, rather than a specific user-click.
Effective online marketing lies in a comprehensive strategy that maximises multiple areas synergistically. PPC often brings in the first results, and is used to test the market and keywords needed. But SEO must be kicked off as early as possible, as it takes time (weeks and sometimes months) to build consistent results. Once SEO results start to trickle in, you benefit from a growing 'snowball' of leads/enquiries with an effective zero acquisition cost - something that all businesses should aspire to! Contact us today to discuss a customised SEO solution for your business...